The energy in Montreal is so unique. So had to be our concept for our industry hosting program. It's not unheard of for a spirit brand to target talents and fly them to where their story began. To meet with the team, convey the passion and not just tell, but feel the story of the brand. Being the disruptive brand that it is, romeo's gin decided to go further than only educating on the brand — to go beyond what a classic business trip looks like for a bartender. Therefore, we built the concept of Les Frenchies Débarquent as a way to get our Paris-based market lead, Mathieu Obringer, to experience the uniqueness of Montreal at its best, in the heart of the winter, alongside 3 bar managers from France. They toured in and outside the city and took over venues for one-night only events, curated around their journey in mixology, romeo's gin, art and the unexpected.
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Watch this video for a recap of their visit!
