Project Scope
Brand Identity
Packaging
Art Direction
Packaging
Art Direction
One of the first commercial tea farms in the UK producing 100% single estate tea.
Welsh Tea that is grown in Wales and made in Wales – Peterston Tea produces 100% single-estate tea that is completely unique – rich in diversity and aromas, full of character and depth of flavour. The company is rooted in family and nature – bringing to life all of the artisanal elements of its farm-to-table story. Peterston Tea is now looking to expand its range to include an array of premium aged Kombucha drinks, along with its prestigious, award-winning, Welsh black tea.
We were approached to design their brand and packaging and help bring their product to market and are now looking to help elevate this premium brand to become a nationally recognised one that has strong values and a passion for promoting biodiversity.
Our modern, minimalist, and confident design celebrates Peterson Tea’s enchanting flavours and close relationship with nature. The ‘PT’ icon is shown emerging from the ground, echoed by the landscape horizon line and reflecting the journey from seed to plant which makes Peterston Tea so unique.
"They brought a fresh perspective to the project and to the luxury tea category. They executed perfectly a complicated brief which aimed to combine both traditional, artisanal elements with contemporary elements. Their respect for our values and craftsmanship was coupled with an innovative perspective, which was clearly apparent in their work. Since the product was launched, it has made an immediate, positive impact - attracting interest from prestigious retailers and distributors from around the world that are fully in-line with our target audience.
Lucy George (Proprietor)
