Yūgen (幽玄) 
We might be lost for words when we stand in front of a beautiful work of art or see a spectacular natural wonder. Yūgen is the wonderful feeling you get when you experience immense beauty in art, literature, or nature. The goal was create a brand that would like customers feel like Yügen. The name is not only unique, but also easy to remember. it's also attract art lovers to it

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