ETERNA Hybrid EXCHANGE
Eterna Hybrid Exchange (EHX) is a next-generation exchange that combines the best features of CEXs and DEXs.
They wanted an explainer video for the Crypto Expo Dubai event that explains the services and the benefits of using the Eterna platform to investors.
Only challenge? It had to be created within 4 weeks!
Ideation and Storyboarding
Goals:
1. To establish the unique brand positioning that stands them apart from competitors.
1. To establish the unique brand positioning that stands them apart from competitors.
2. To explain how Eterna platform unifies various types of investors.
3. To highlight how Eterna makes investing hassle-free and fun.
3. To highlight how Eterna makes investing hassle-free and fun.
Solution:
A deep dive into the brand made us realize the amazing opportunity we have in hand- to create a stylistically designed video.
Also, to simplify the concepts, we resorted to using abstract visuals with dynamic elements that transcends the ordinary and connects all the scenes seamlessly.
Style Exploration
We presented our client with three distinctive style options, each one carefully customized and innovative that complements the cutting-edge solution:
1. Solid Color Style:
By using bright solid colors in a dark background, this style draws the attention of viewers to the essential elements at all times and portrays a real sense of confidence through the colors.
2. Gradient Style:
A dreamy and futuristic style that takes viewers within its own world of memorizing gradient colors and playful lights. An infusion of vibrant gradients is adding a depth and dynamism to our narrative.
Final Illustrations
Mix of Both:
Our client wanted to mix the solid colors of Style 1 in the dynamic world of Style 2 to pop up the elements.
And here it is, a beautiful blend of the best of both worlds.
Animation & Final Video
In breathing life into Eterna's story, we put our heart to soul to create scenes so dynamic and energetic to makes you active, transitions so cool that it flows like water, a smart play of depth that brings the audience in a spectacular journey of stunning animations.
The video received massive engagement in the event and went on to becoming one of the most viewed videos.
Our client is super happy with the impact it keeps on bringing them!
