Led by Staff Sergeant Nicholas Feemster and Staff Sergeant Lamar Riddick, the U.S. Army Field Band Rappers utilize Hip-Hop and Rap music to inspire the next generation, bridging the gap between our military and civilian communities by dispelling misconceptions, addressing real topics, and embracing diversity for a stronger nation.
Stewart Design partnered with the U.S. Army Field Band to develop a brand identity to promote its historic inaugural military hip-hop artists, the Army Rappers.
The Army Rappers' bold letterform fuses its initials with the iconic U.S. Army Star in perfect harmony, delivering a powerful and stylish symbol. Additionally, the accompanying marketing collateral is raw and real, much like the stories they share.
"Working with Stewart Design was a game-changer for us. Blake and Aaron's professionalism, talent, and thoroughness were exceptional. Without them, we would have been stranded with no idea how to turn our concept into reality. They not only designed a timeless logo but also helped us define our brand, mission, and vision in a way that resonated with stakeholders and fans. The results have been remarkable – increased confidence, a solid plan for brand credibility, and an empowered team. If you're serious about your brand identity, I can't recommend Stewart Design highly enough."
— Lamar Riddick, Rapper and Staff Sergeant in the U.S. Army
"It's simple, to the point, and it's really inspiring. When I saw everything for the first time, I was like, yeah, that's exactly the impact we want to have. I love it. It finally feels real and unifies us."
— Nicholas Feemster, Rapper and Staff Sergeant in the U.S. Army
