Oto - Get your life back from tinnitus
Tinnitus is the perception of sound that does not have an external source, so other people cannot hear it. Tinnitus is commonly described as a ringing sound, but some people hear other types of sounds, such as roaring or buzzing. Globally, 1 in 7 people live with tinnitus. While there is no cure, Oto’s evidence-based programs offer effective support that helps to habituate to tinnitus noise. It helps regain control and reclaim one's life from tinnitus. Through personalised coaching and the Oto app, they teach people suffering from tinnitus effective techniques to overcome tinnitus for good.
The challenge was to design the visual identity that affirms confidence and care. The therapy programs offer people something tangible, real and life-changing. The brand should feel positive, as a ray of hope for tinnitus patients. It was necessary to avoid clutter and keep the brand simple, emphasising on messaging and minimal graphics.
