I had the privilege of embarking on a creative journey with Commercial Lending LLC, crafting not only their inaugural logo, but also a comprehensive suite of printed marketing materials. This encompassed everything from engaging sell sheets and eye-catching mailers, to letterhead and notecards for personalized communications.

The logo, a pivotal element of their identity, also set the tone for their first website. It marked the beginning of a decades-long branding strategy that was in line with their motto: Your #1 fix and flip financing source for Virginia, Maryland, and Washington DC single-family residential properties. 

Delving into their evolutionary journey emphasizes my pivotal role in laying the foundation for their initial brand identity. It also highlights the harmonious marriage of contemporary aesthetics with the essence of their original design—an accomplishment skillfully executed by the team at knoxweb.com. Notably, Commercial Lending's adept use of their original cost-effective brand identity that I created speaks volumes about their growth and success that led to their hiring of a prominent agency for the recent logo and website overhaul.