The final concept logo for the identity of Lake Washington Integrative Medicine.
To begin I wrote down words and shapes that came to mind when thinking about the client and our discussions. Afterwards I made rough sketches.
After communicating with the client and producing some rough ideas, we decided an eastern style brush stroke within another circle would be a clean way to communication the integration of the medicine and therapy. I chose colors that I thought were natural without seeming to earthy. After a bunch of trial and error I decided on a color scheme of black, a specific green, and an industrial grey when needed.
Throughout the development I created some possible letterheads and business cards to see how a particular design would work in the real world.
Here is the office of the business a few years later. The owner decided to combine his old layout with the new logo for a glass print.
