This fully integrated campaign was designed to entice American travellers from California to Alberta.
The marketplace was thoroughly researched and segmented for optimal targeting and SEO was woven in to increase web traffic.

A strategic combination of web banners, print, two direct mail, and SAY Media banners drove traffic to a full microsite. Here viewers could learn more about Alberta, be redirected to partner sites with exclusive offers, or even book their trip right then and there.

The campaign exceeded all campaign targets—including reaching annual targets for partner referrals —making it the most successful campaign Travel Alberta had executed to date.