Company Background
BelleRêve is a clothing brand that embodies freedom, vintage,
and agelessness concepts. The brand seeks to inspire individuals to
embrace their dreams and exude fearlessness through elegant fashion.
BelleRêve caters to Generation X, with a focus on African Americans
and Africans in the diaspora. The brand is based in France, adding a
touch of French influence to its upscale and comfortable aesthetic.
Check out the logo
We captured the essence of the BelleReve brand identity in the logo design.
We designed the logo with elements that convey freedom (bird), vintage style
and sophistication, while maintaining a luxurious and comfortable feel.The
simplicity of the bird's shape makes it easy to remember. Moreover, the integrati-
on of the collar shape with the bird creates a sense of elegance and refinement in
this design and appeals to the target audience. For the concept of freedom,
we used a font with curved edges that is between sans serif (luxurious feel)
and serif (vintage feel).
Use
The logo is unique and memorable and the shape of the bird's collar is crafted
with such grace that it gives the brand the flexibility to use it in different media
and other areas of clothing, such as shoes, pants, cologne, etc. The responsive
logo allows the brand to maintain its visual impact in different sizes and formats
and is easily recognizable and readable.
Color
Based on field tests, we ensured that we designed a distinctive design
that can be remembered by its outline shapes. Choosing a black and
white color palette helps us to have more recognizable signs because this
contrast emphasizes the main idea more. We designed two patterns, one
of which has more personality and is suitable for wearables, and the other
has more of a softness, which is for handbags and…
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