In an effort to learn more about our online and social audiences, we created the "Give a Garmin" social media campaign that ran for 4 weeks on our social channels. The goal was to drive consumer engagement and increase awareness of our products. To do this, we created a mobile friendly wish list generator in which the user would create a wish list comprised of 3 Garmin products. Then, they would share it on their social networks to enter the contest for the daily giveaway, and also the grand prize of their entire wish list. We needed to stay within the company's established holiday creative, and were given a small budget and the products to give away to execute our campaign. 

 

Our goal was to drive 5,000 entries to the contest, gain 3,000,000 impressions and 4,000 new followers on Twitter and Facebook. We exceeded all our goals and learned a great deal about our audience.

We took a mobile first approach in developing the web portion of this campaign.

 

 

Homepage for the campaign outlining the rules and steps to follow.

 

 

Products available to add to a wish list.

 

This is the graphic generated that users would share on their social media channel

Uploaded daily to inform customers what product could be won that day.

 

Once winners were selected, we uploaded the same image to inform our fans who had won the previous days wish.

 

Uploaded daily to inform customers what product could be won that day.

 

Once winners were selected, we uploaded the same image to inform our fans who had won the previous days wish.