REGYMEN Fitness has a yearly week long challenge for their members that is a big event for them each year. This year I had the opportunity to create the event concept including the T-shirt design, social graphics, posters, and flyers.

One of their competitors has a similar event with a very strong identity so they wanted to create something similar with Freak Week. The carnival theme has been in place since they started the event but my challenge was to take it to the next level. I hope to have the chance to continue developing the concept for next year!

Daily Challenge Logos​​​​​​​

I designed the shirts and produced over 300 shirts in-house for the event.

I did not create the video. It was just very cool to see the videographer apply the concepts I created for this campaign.