1 MINUTE
Healthy packaging design for Lagardere
1 minute is a chain of convenience stores with over 40 locations open around Romania, found in office buildings, airports and major malls. We upgraded the look and feel of their healthy corner by simplifying the design of the salads, sandwiches & lemonades. Using water color technique, by the talented illustrator Tuan Nini, we unfolded all the ingredients comprising the product, revealing a light, joyful way of presenting the healthy corner. The redesign led to a sales increase of over 200% within eight months.
Graphic design, Packaging design, Art direction, Creative direction, Illustration
