-----LUKA-----
Final Project
An individual is daily exposed to a multitude of visual stimuli. This affects the environment and the status of a business, so Visual Concept This project tried to implement allpreviously acquired knowledge and to project them in real space, and thereby raise the store Luka, can differentiate and get to have a added value to other businesses in the area.
That is, to apply different techniques of Visual Merchandising, Window Dressing and Interior Commercial eventually, once the process of performance of our company, the business can project an image that reflects the philosophy of the brand, and generateattractive this as a positive change in trade.
That is, to apply different techniques of Visual Merchandising, Window Dressing and Interior Commercial eventually, once the process of performance of our company, the business can project an image that reflects the philosophy of the brand, and generateattractive this as a positive change in trade.
Outdoor Store - Showcase
Street Showcase of Ataülf (Barcelona)
Our intention in this showcase was to represent in an artistic performance apparel andgarments that are set out in the store, because it is a store and workshop. Hence the idea of incorporating two central busts facing each other, which are surrounded by differentthreads sticking out of metal rods anchored at both ends of the window.
Lots of wires Red, Black, Green, White and Turquoise subject to the bars are a great dress that mixes the colors used in their latest creations Luka. The placement of the bodies between the left makes a space in which the customer can see from the outsideperspective that exists in the sewing machines and the store.
Dresses wire that surround the central busts want to represent the creations made by ourclient: exclusive garments to fit the body and emphasize the curves of women.
Street Showcase of Comtessa de Sobradiel (Barcelona)
Once the concept and have obtained the necessary materials to do it, set out to create a framework encompassing the entire perimeter of the window so you can attach one endto another black elastic cord strips.
These strips stretched at different ends of the frame, creating a visual game thatrepresents the "k" from luka at different points in the window. This small curtainseparates the two parts of the store and can provide the client's vision within the establishment without having to close the gap.
Four busts framed by exposed black elastic straps in the window product. This set ofelements creates a visual impact among black colors - red and volumes, which makesthe clothes stand out even more space and can be seen cuts of the clothes thanks to the position in which the busts are placed side, front and rear.
Placing two busts in a lateral, one front and one rear help teach us the different cuts of dresses, the same way that creates movement and gives character to the window.
The two central busts instead turn their backs and looking to bust at their side. Theseserve to address both the entry and the window is located on Calle D'ataulf.
Once the concept and have obtained the necessary materials to do it, set out to create a framework encompassing the entire perimeter of the window so you can attach one endto another black elastic cord strips.
These strips stretched at different ends of the frame, creating a visual game thatrepresents the "k" from luka at different points in the window. This small curtainseparates the two parts of the store and can provide the client's vision within the establishment without having to close the gap.
Four busts framed by exposed black elastic straps in the window product. This set ofelements creates a visual impact among black colors - red and volumes, which makesthe clothes stand out even more space and can be seen cuts of the clothes thanks to the position in which the busts are placed side, front and rear.
Placing two busts in a lateral, one front and one rear help teach us the different cuts of dresses, the same way that creates movement and gives character to the window.
The two central busts instead turn their backs and looking to bust at their side. Theseserve to address both the entry and the window is located on Calle D'ataulf.
Interior - Visual Merchandising
The Visual Merchandising is the way to expose your product brand and advertising material within the outlet. The goal is to create an image with which the audience can identify, for this reason should always be adapted to the style and target of the store.
The balanced combination of product display, advertising or focus points, along with a clear line in the design of their windows, it produces a solid image of what we want to transmit.
Also, the Visual Merchandising is what ultimately entices the customer to purchase a product, so you wanted to create a linear order on the taking into account the theories ofvisual merchandising as in the case of hot and cold areas of the store , his travels and themomentum and star products presents the collection of Luka.
For the performances took place in an organized, have differentiated and named each of the walls and line the store. The wall consists of three linear one, two eight-wall, a wallthree and four of a wall, although in some cases you might consider splitting it into two, depending on the product we have in store.
The balanced combination of product display, advertising or focus points, along with a clear line in the design of their windows, it produces a solid image of what we want to transmit.
Also, the Visual Merchandising is what ultimately entices the customer to purchase a product, so you wanted to create a linear order on the taking into account the theories ofvisual merchandising as in the case of hot and cold areas of the store , his travels and themomentum and star products presents the collection of Luka.
For the performances took place in an organized, have differentiated and named each of the walls and line the store. The wall consists of three linear one, two eight-wall, a wallthree and four of a wall, although in some cases you might consider splitting it into two, depending on the product we have in store.
Central area of the store and workshop area with sewing machines
The first line, which can be seen from the entrance, is composed of a linear initial brandcolors: red, white and black. This image shows perfectly linear Luka, both in color and in tissues, as well as the shapes and cuts of the clothes ..
Following other linear structures, it is configured symmetrically with nine items. At the extremes was placed black outer garment, which is followed by dot white dresses andother outerwear, in this case red. The three central pieces are the same collection,although they vary in pattern and color, has been placed on the center piece of the red hue to achieve the desired balance.
Following other linear structures, it is configured symmetrically with nine items. At the extremes was placed black outer garment, which is followed by dot white dresses andother outerwear, in this case red. The three central pieces are the same collection,although they vary in pattern and color, has been placed on the center piece of the red hue to achieve the desired balance.
In the third line has been placed a Focus Point, built especially for the store, it always keeps the colors, the concept and image of Luka.
The scissors as a central element of the Focus Point, pretend to be trapped in red threadand framed by the new color of Luka, turquoise. The spools are an important element to emphasize the idea that this is a workshop store. The important concepts that determines this is the clothing line is designed, sewn and sold in the same space.
In this third line, maintaining the balance and symmetry, starting with white outer garment, followed by black dress and accompanied by the printed strapless dress that looked the previous front. As a center line has been framed red dress, Luka's flagship product, withkhaki clothes, new collection.
The scissors as a central element of the Focus Point, pretend to be trapped in red threadand framed by the new color of Luka, turquoise. The spools are an important element to emphasize the idea that this is a workshop store. The important concepts that determines this is the clothing line is designed, sewn and sold in the same space.
In this third line, maintaining the balance and symmetry, starting with white outer garment, followed by black dress and accompanied by the printed strapless dress that looked the previous front. As a center line has been framed red dress, Luka's flagship product, withkhaki clothes, new collection.
Detailed pictures of focus point
In this wall there are three different measures staggered linear low, medium and high. It is one of the hottest areas of the store, since it is the first wall that the customer is entering the establishment, also reinforces this same wall as this can be directly observed from the outside and is closest to entry.
This structure has been painted light gray, in contrast to creating clothing that is exposed, these contrasts arise from the different placement of dark clothes that blend together. Also added to the linear light clothing to bring light to the whole.
This structure has been painted light gray, in contrast to creating clothing that is exposed, these contrasts arise from the different placement of dark clothes that blend together. Also added to the linear light clothing to bring light to the whole.
This line is unique in the wall, since in this are the sewing machines. We've made it a series of ten jackets combining color in groups of two. Being a linear single product is offset and balanced even though you have a game where the red color is in the middle.
Finally, this linear thinking has been riding as one, but could be divided into twoaccording to the needs of the store.
They have placed a total of 20 garments, skirts, jackets combined. The clothes are organized by color in groups of two and taking into consideration the current color compensation, the gap between pledges and the pace entering the jackets.
They have placed a total of 20 garments, skirts, jackets combined. The clothes are organized by color in groups of two and taking into consideration the current color compensation, the gap between pledges and the pace entering the jackets.
Video explaining the project for submission
Images and texts from the final project by Visual Concept
