Creative Direction and Copy for the launch of Elephant House’s new frozen yogurt product Feelgood to the Sri Lankan market.
Client : Elephant House
The copy aims to strike a balance between highlighting the product's benefits and its delightful, indulgent nature. The copy also had to emphasize that Feelgood frozen yogurt isn't just about satisfying your sweet cravings, it's about feeling good inside and out.
Content direction
- Lifestyle Enhancement: Feelgood Frozen Yogurt is a lifestyle enhancer and the product can fit seamlessly into various moments of life, whether it's a post-workout treat, a dessert during a family picnic, or a solo moment of self-care.
- Well-being: Make consumers aware that they can indulge without guilt because Feelgood frozen yogurt is made with high-quality ingredients, low in calories, and packed with nutrients that contribute to their well-being.
The overall campaign is centered around celebrating life's little joys, promoting a healthier lifestyle, and fostering a sense of happiness that comes from indulging in a guilt-free treat.
Mood: Vibrant, Tropical, and Fun
Target Audience: All Ages, Health-Conscious Yogurt Lovers
Key Message: Indulge in guilt-free pleasure
