New York Knicks
This is a fictional rebranding of the New York Knicks. The New York Knicks are a basketball team currently playing in the NBA. This proyect aims to give the team a logo that represents New York and a new image to go with the new changes that the team is facing (new coach, new president, probably new roster).
Knicks Logo
I kept some of the elements of the current logo. But added the New York Skyline in the back, changed the font of the logo (simple slab serif) and went back to the colors used a few years ago.
Sketches
These are some of the sketches I redraw in illustrator before I got to the final one.
Website
The possible website on computer and on mobile phones. I kept the style they use in nba.com/knicks or any other team.
#SKYHIGH
The Campaign
Ok so to relaunch this rebranding, I created a advertising campagin called Sky High, in reference to the New York Skyline, the history of the team, and basketball dunks. I made a series of images and posters for the campaign.
Thanks! Hope you like it!
