Løynd Fruit Distillates: Arita and Gjermund from Åkre Farm has produced a series of nine fruit distillates with a focus on innovation and sustainability. The design of their new product series were centered about their curiousity for finding new sustainable opportunities through innovation. Through a comple process with brand strategy, name development, illustration and packaging design they ended with the brand name Løynd. The name means «in secret» and is meant to leave the customer to explore the great taste hiding within the bootle. The packaging is meant to attract attention through its playful illustrations and enhances the concept by including small secrets inspired by the Åkre family history.