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《酒佰》是由中国著名调酒师、威士忌品鉴专家、威士忌藏家、whisky magazine Icons of Whisky China 年度酒吧Bubble Bar 北京创始人孙权和他的朋友们所联合创立的独立威士忌选桶商品牌。酒佰，亦称九百，九为数之大者，代表至阳至高；百，古泛指数量最大。酒佰意为九百款好酒，我们力图为中国的威士忌爱好者发掘适合中国人口味的九百款众不同且精妙绝伦的珍稀威士忌。 我们以世界作为我们发掘优秀传奇威士忌的舞台，在全球各个隐秘角落不断的追寻，在严苛的选品标准和对中国高端酒类消费者品味的深刻理解下，以文化和艺术为伙伴，为威士忌提供专属东方的全新理解。
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如虎，这款由百年蒸馏所⸺ 苏格兰帝国蒸馏所带来的威士忌，就像它的名字一样，前味由青苹果、热带水果、花香所组成的甜香组成，入口后立刻转化为强烈、饱满且令人熟悉的黄色水果和香草香气。如虎让你感受到全新的南中国体验，如同跨过中国的珠三角列车风景一般，温暖、湿润、绿意充盈，忙碌又饱含生机的力量。
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SURE Design承担了 酒佰 及 如虎 威士忌项目中的品牌策划、定位，VI及包装视觉设计工作。
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我们以南宋《立虎图》作为设计的主要元素，以画中狡黠的气质，与当代文化语境的幽默感和漫画感不谋而合，古代和当代在此取得了奇妙的互文关系。包装整体融合了东方气质和西方对于威士忌的视觉想象，二者的合并，结合威士忌本身的特征，将带给消费者在繁多的威士忌市场中的崭新体验。
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主持设计师：张烁
项目设计师：张烁
设计师：蔡梓豪、蔡若恒
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内容：品牌全案
客户：酒佰
周期：2022年10月-2023年3月
物理摄影：黎莱恩
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"JOY BACK" is an independent whisky barrel picker brand co-founded by Sun Quan, a famous Chinese bartender, whisky tasting expert, whisky collector, founder of whisky magazine Icons of Whisky China's annual bar Bubble Bar in Beijing, and his friends.
Wine hundred, also known as 900, nine is the largest, represents to Yang to the highest; hundred, ancient generally refers to the largest number.
JOY BACK means 900 good wines, and we strive to explore 900 different and exquisite rare whiskies suitable for Chinese tastes for whisky lovers in China.
We take the world as the stage for us to explore excellent legendary whisky, constantly pursuing in every hidden corner of the world, under the strict selection standards and the deep understanding of the taste of Chinese high-end wine consumers, and with culture and art as our partners. to provide whisky with a new understanding of the exclusive East.
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Be Tigerish, Such as Tiger, this whisky brought about by a century-old Scottish Imperial Distillation, as its name suggests, consists of sweet aromas of green apples, tropical fruits and flowers. on the palate, it immediately transforms into intense, full and familiar aromas of yellow fruit and vanilla.
Be Tigerish makes you feel the new experience of South China, like the Pearl River Delta train across China, warm, moist, green, busy and full of vitality.
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SURE Design is responsible for brand planning, positioning, VI and packaging visual design in JOY BACK and Be Tigerish whisky projects.
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We take the Tiger Picture of the Southern Song Dynasty as the main element of the design, and with the cunning temperament in the painting, which coincides with the sense of humor and cartoon in the contemporary cultural context, there is a wonderful intertextual relationship between ancient and contemporary times.
The packaging as a whole combines the oriental temperament and the western visual imagination of whisky. The combination of the two, combined with the characteristics of whisky itself, will bring consumers a new experience in a wide variety of whisky markets.
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Principal Designer：Zhang Shuo
Project Designer：Zhang Shuo
Designer：Cai Zihao、Cai Ruoheng
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Content：SI、VI、Packaging
Customer：Joy back
Period：10.2022-03.2023
Material photography：Li Laien
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