Client: Heineken Slovakia
TASTE DISCOVERY
Just as the world is not only black and white, but full of colours, beer too can be more than light or dark.
There's more to beer than meets the eye. Following the findings of extensive European research among consumers, focusing on the taste of beer, experts developed seven taste segments.
Beer and food - a perfect combination
When matching beer and food, the aim is to find a cobination that enhances your experience of both the beer and the food. In order to be successful, the first thing to look at is the intensity of taste. If the beer is too strong for the food, or the food is too strong for the beer, on will overwhelm the other and you will lose half the flavour.
The two have to harmonise.
Key visual:
Cookbook and set of seven coasters:
Cookbook:
Coasters:
Multipack:
