THE CAMPAIGN STARTS WHEN TWO PEOPLE BEGIN A REAL FIGHT DISCUSSING ABOUT THE SEXIST TOPICS THAT USUALLY EXISTS BETWEEN THE SEXES. AROUND THIS TWO MAIN CHARACTERS A MOVEMENT IS GOING TO BE CREATED DIFFERENTIATING THE TWO COMMUNITIES AND DISCOVERING WHO IS THE BEST OF THIS GROUPSVIRAL THEY INVITE PEOPLE TO CHECK THEIR BLOG AND AT THE SAME TIMETHEY CREATE DEBATE ABOUT WHO IS BETTER
BLOGEach of this two people have got their own blog where they post their main ideas and start having supporters that join to their cause.
MYSPACE/FACEBOOK...NETWORKSLittle by little the debate is going bigger and it takes place in different social networks becoming a polemic.
MICRO-SITEThen, a micro-site is created to officialese this Real Fight and to reflect the ideas of both sides of the polemic. Here, all the supporters can join the groups and donate miles for each community.
MYSPACE/FACEBOOK...NETWORKSLittle by little the debate is going bigger and it takes place in different social networks becoming a polemic.
MICRO-SITEThen, a micro-site is created to officialese this Real Fight and to reflect the ideas of both sides of the polemic. Here, all the supporters can join the groups and donate miles for each community.
POSTERS + TSHIRT + GADGETSThe polemic tooks the stetic of a political campaign in where this two main characters are going to represent this two communities. The messages are going to be in elections style and they will talk about the sexist topics using typical campaign elements: posters, tshirts, gadgets, flyers....
Soon enough the debate became bigger and carried over to different
social networks becoming a national spectacle.
social networks becoming a national spectacle.
NIKE + GOOGLE MAP
A new application utilizing Google Maps became the focal point of the campaign, that showed different routes and areas covered by men (blue) and women (purple).
The objective was to cover the maxmimum area in a city, state and finally the country, by members of the 2 communities before a final deadline.
The winners were to be announced on the basis of who first covered the total area in the colors of their groups,
and ending the eternal question of the better sex.
A new application utilizing Google Maps became the focal point of the campaign, that showed different routes and areas covered by men (blue) and women (purple).
The objective was to cover the maxmimum area in a city, state and finally the country, by members of the 2 communities before a final deadline.
The winners were to be announced on the basis of who first covered the total area in the colors of their groups,
and ending the eternal question of the better sex.
