The idea of Rico Rules was born during the first months of 2013 and at beginning it was just for fun. It came from two guys, Federico (Founder) andBrunella (Art Director) who want to share their passion with the world. They merged their creativity and started this project. The concept was to express what they like through a t-shirt. Federico’s passion for fashion, cinema, music, street art and all that sports like surfing and skating has been mixed with Brunella’s passion for photography and drawing.
In developing the idea, they realized that Rico Rules could have been a way for a lot of people to express themselves. The project has been developed also thanks to the contribution of a lot of friends: they helped a lot in quality of artists, photographers and models. So the result is that a community made of people with same passion is born.
You can buy these beautiful t-shirts on the website IndieGoGo to this link:
