Foursquare Missions International Brand
CHALLENGE
Foursquare Missions International asked us to create a new brand extension, graphic elements and alternative logo lock ups, and brand guidelines for their existing brand.
SOLUTION
We analyzed their existing logo and created an updated and unique brand extension based on the movement of their logo. We created an ascending curve or swoosh-like object to be the centerpiece of their brand extension. This is a translucent image that scales the shades of FMI red. It is symbolic of FMI’s passion to take the whole gospel to the whole world and the act of spreading and sharing the gospel. It rises upward in a positive or courageous movement, creating a happy energy. Some might even see the hidden smile and just do that—smile. It’s open to whatever your mind sees, but we like how it hugs the faces of God’s people, how it flows like our passion and rises like our bravery.
Foursquare Missions International asked us to create a new brand extension, graphic elements and alternative logo lock ups, and brand guidelines for their existing brand.
SOLUTION
We analyzed their existing logo and created an updated and unique brand extension based on the movement of their logo. We created an ascending curve or swoosh-like object to be the centerpiece of their brand extension. This is a translucent image that scales the shades of FMI red. It is symbolic of FMI’s passion to take the whole gospel to the whole world and the act of spreading and sharing the gospel. It rises upward in a positive or courageous movement, creating a happy energy. Some might even see the hidden smile and just do that—smile. It’s open to whatever your mind sees, but we like how it hugs the faces of God’s people, how it flows like our passion and rises like our bravery.
SERVICES
Art Direction | Graphic Design | Illustration | Photography
TEAM
Nicole Chin, Art Director + Designer
Jean Eli, Graphic Designer
Art Direction | Graphic Design | Illustration | Photography
TEAM
Nicole Chin, Art Director + Designer
Jean Eli, Graphic Designer
2014 Convention Program Advertisement | Art Direction + Design
2014 Foursquare Missions Map | Art Direction
This was a 30" by 20" folded map delivered with our Foursquare Leader magazine. It is a fold out of the all 2014 missionaries on the field. It had a English and Spanish cover pages.
This was a 30" by 20" folded map delivered with our Foursquare Leader magazine. It is a fold out of the all 2014 missionaries on the field. It had a English and Spanish cover pages.
2014 Foursquare Missions Map | Art Direction
Inside poster graphics with over 50 missionaries represented all over the world.
Inside poster graphics with over 50 missionaries represented all over the world.
2014 Annual Report | Art Direction
2014 Foursquare Missions Annual Report | Art Direction
Photo by Allison Harp.
Photo by Allison Harp.
Bless a Missionary Family This Christmas Campaign | Art Direction + Print Design
Illustrations and motion graphics by Jason Smart.
Illustrations and motion graphics by Jason Smart.
