Mitsubishi Cleansui
Brand Experience System
About Brand
Mitsubishi Cleansui is the leading brand in Japan with more than 35 years of experience in creating water treatment technology for the health of consumers. Mitsubishi Chemical Cleansui Vietnam's main mission is to provide customers with high-quality water purifiers that meet Japanese testing standards. Taking responsibility for product warranties and conducting research on the quality of the water filtered by our products in accordance with Vietnam's national technical regulations for bottled water and mineral water.
The Project
The key to a strong and successful brand is trust and relevance. This is achieved when all touchpoints have a distinct and consistent brand identity, and when the customer experience is tailored to individual preferences and needs.
The guidelines presented on this site present the core elements that shape the distinct Cleansui identity and explain how to use them to build and maintain recognition and trust through consistent use. Compliance is mandatory for all Cleansui dealers.
The guidelines presented on this site present the core elements that shape the distinct Cleansui identity and explain how to use them to build and maintain recognition and trust through consistent use. Compliance is mandatory for all Cleansui dealers.
Creative Manager: Kent Nguyen
Art Director: Tài Trần (Bụt)
UI Designer: Tài Trần (Bụt)
Designer: Thảo Đoàn (May)
Supporter: Hạ Hoài (Hẹ)
