Surf Excel is a Unilever product. The branding and communication revolves around the idea "Stains are good." (daag achche hain).
The brief was to re-shoot an already executed photo shoot. Given is a comparative illustration of Before and After the re-shoot was carried out.
Client : Unilever
Agency : Lowe Lintas Pvt. Ltd.
Creative Director : Narendra Yadav
Photographer : Fabien
Art Director : Anuja Singhal
IMAGE 1 : BEFORE
IMAGE 1 : AFTER
IMAGE 2 : BEFORE
IMAGE 2 : AFTER
IMAGE 3 : BEFORE
IMAGE 3 : AFTER