A Singhal's profile

Art Direction: Surf Excel Reshoot

Surf Excel is a Unilever product. The branding and communication revolves around the idea "Stains are good." (daag achche hain).
 
The brief was to re-shoot an already executed photo shoot. Given is a comparative illustration of Before and After the re-shoot was carried out.
 
Client : Unilever
Agency : Lowe Lintas Pvt. Ltd.
Creative Director : Narendra Yadav
Photographer : Fabien
Art Director : Anuja Singhal
 
 
 
IMAGE 1 : BEFORE
 
 
 
IMAGE 1 : AFTER
 
 
 
IMAGE 2 : BEFORE
 
 
 
IMAGE 2 : AFTER
 
 
IMAGE 3 : BEFORE
 
 
 
IMAGE 3 : AFTER
Art Direction: Surf Excel Reshoot
Published:

Art Direction: Surf Excel Reshoot

Art direction for a re-shoot for Surf Excel campaign.

Published: