Copy and Spot Created From Primary & Secondary Research: http://www.halfnotelounge.com/
An audio spot I created for my scriptwriting class.
I used primary and secondary research to devise a plan to persuade current patrons to visit The Half Note Lounge more during the week than on Sunday for brunch.
I choose to create a 60-second spot that would be played over the restaurants' pa systems' current playlist of music.
It's advertising Sunday Brunch with a bit of funk, jazz, and hip hop, ultimately the spot has been presented in a format that's familiar to the intended audience.
This spot was intended to have the Owner be the vocal talent and the beginning of a series of notifications with the same hip take on the 60-second spot.
Take a listen!