For Valentine's Day, Huawei, a renowned brand for its technology and constant innovation in high-end smartphones, launched a new color, red, for their most popular earbuds, the FreeBuds 3. To introduce them and drive traffic to the website, we conceived a digital campaign that would bring the earbuds closer to the audience in the most intimate way possible. Thus, the idea of the "Romantic FreeBuds" was born. We gave them a romantic voice and personality, enticing the audience with each post and always encouraging them to "give them a try" through photos, videos, and even a fake profile on one of the most famous dating apps. This way, people could relate, and most importantly, they felt flattered with every compliment from the FreeBuds, ultimately falling in love with them <3.
"I'm ready for a match with you" "This sunset make me think of you..."
"I dedicate this song to you" "Hey! Here is your real chocolate."
"Which name do we put to our star?" "What about a movie night... just the two of us?"
We also launched a contest on Facebook where the audience could comment with their best compliments and have a chance to win a pair of Red FreeBuds 3.
Finally, for the promotion's communications, we suggested creating a "match" between the products.
