During 2022, my company changed its name for the advertising sector from "Accenture Interactive" to "Accenture Song" globally.
The Cannes Festival of 2022 was the perfect occasion to unveil the new name.
The Cannes Festival of 2022 was the perfect occasion to unveil the new name.
On the evening of May 26th, around 7 PM, an email arrived for all employees of Accenture Song, requesting them to create visuals overnight to be projected on the screens along the Croisette in Cannes, at the festival venue, and at the airport by the next morning.
The a part of the brief stated the following:
We are looking for the creative people of Song (and that can be any of us) to create a range of simple and uniquepieces of art representing different song titles from any period or place.
We want the song’s artistic expression and interpretation
The a part of the brief stated the following:
We are looking for the creative people of Song (and that can be any of us) to create a range of simple and uniquepieces of art representing different song titles from any period or place.
We want the song’s artistic expression and interpretation
to be a visual puzzle for our audience.
So that evening, driven by an overwhelming desire to participate in the competition,
I immediately started brainstorming ideas.
I managed to come up with 4 concepts, all in 3D, in a single night.
King of Pain // The Police, Plastic Beach // Gorillaz, Somebody's Watching Me // Rockwell, Redbone // Childish Gambino.
After a week, I finally received the news that among all the visuals submitted by participants from Accenture Song Global, two of mine were selected. The visual chosen was King of Pain and Plastic Beach.
A picture of the Croisette with Plastic Beach in the background, stumbled upon casually on LinkedIn.
Thank you for scrolling all the way down!
For other works you can find me here.
micc
For other works you can find me here.
micc
