FINDING THE WAY FORWARD
The Museum of Earth is an immersive gathering place poised to bring us back to terra firma. They invite users to go on a journey through tactile environments—from hidden worlds beneath the forest floor to the highest canopy of clouds.Their goal is to uplift, inspire, and ultimately equip visitors with actionable tools to make a difference.
With that in mind, we designed a dynamic identity with a juxtaposition of natural and technical elements. The logo guides your eye along infinite visual pathways—there are no dead-ends here—where the undulating curves and keen edges reference both the physical and intellectual journeys Museum-goers will experience. We chose a typeface that embodies the same contrast of components, along with a naturally-inspired colour palette of soft neutrals bolstered by a punch of vivid neon green.
