Yummy
100% natural & fresh fruit juice mix.
100% natural & fresh fruit juice mix.
Yummy is a fun & bold brand of natural drinks that brings fun pairings of fruits made from real ingredients. No artificial colors, added sugars, or chemicals. Just fruit, water, and fun! I illustrated Yummy's four debut flavors: Orange Mango, Apple Peach, Guava Grape, and Kiwi Berry.
Yummy's unique visual brand identity is playful and daring. The typography used for all labels and marketing materials is hand-drawn, with organic shapes, chubby corners, adaptable to the different spaces. These characteristics give it a youthful personality, with the target audience being environmentally conscious older teens and young adults. This joyful and approachable style also makes the design stand out from the competition.
Illustrator & Designer: Mickt Flior | @artsymickt
Yummy's logo was also hand drawn, designed to show movement and playfulness while also being versatile in all its applications. It brings a visual nudge to what liquid letters could look like, making light reference to its products: Natural drinks.
The word Yummy is shaped as an oval circle, centrally aligned inside a flower-like shape, making reference to other nature elements. This pairing makes the logo visually unique and easy to remember.
The main colors of the brand are inspired by blossoming nature. Natural, yet vibrant tones that easily found during spring and summer times. Just like our ingredients, these colors are fun, intense, and designed to dominate all marketing materials, while the colors that comprehend the labels themselves are monochromatic variations drawn from each fruit flavor.
