Playwrite are a toy importer whose catalogues I have designed and produced since 2011.

 

Their main catalogue features over 1000 items, spread over 200+ pages. I managed the whole production process, including design of the template, data-driven layout, sourcing product photography, cover design and negotiating print quotes.

 

The catalogues are created using InDesign with Photoshop and Illustrator used for image manipulation and graphic elements. The catalogues are fully indexed, with dynamically generated EAN barcodes.