Bellwether Housing
Branding, Illustration, Website Design and Production
Bellwether Housing, a nonprofit who provides affordable housing and services, came to me to help improve the communication of their brand in their website and marketing materials (2020). They wanted a more modern and balanced logo that conveyed their optimism in creating opportunity for people. I created a fresh new logo and online brand guide for the staff to easily access. I also analyzed the user types for the website and redesigned and produced their new website to be more clear for potential residents, public officials, and supporters (keeping the apartment finder on a 3d party site).
WEBSITE REDESIGN:
WEBSITE BEFORE:
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