1StopVAT – Logo & Visual Identity (Rebrand)

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About the Project

1StopVAT is one of the fastest growing tax compliance startups, simplifying the process of running international businesses.

Doing branding for a tax company might not sound very exciting, however 1StopVAT is far from a stereotypical blank corporate-y office – it's full of young colorful personalities who are passionate about a continuous growth, development and innovation.

We created this new visual identity that would be simple and straightforward enough (to appeal to the analytical part of the brain) but with a sense of ease and a touch of modern playfulness.

Huge thanks to @LinaMass from @DizaineriųSambūris for Art Direction on the project.
My role: logo, visual identity & other deliverables (such as social media graphics, business cards, and more).

Rebranding

1StopVAT have outgrown their previous visual identity, realizing that the image didn't reflect their values anymore and gave an inaccurate impression of the company itself.

The identity had to change towards a more modern, more youthful look, striking a perfect balance between a trustworthy business partner and an appealing workplace, going hand in hand with innovations.

Employer Branding Campaign

1StopVAT is all about embracing each employee's uniqueness and encouraging growth in every way. We wanted to show it through a series of colorful illustrations depicting the various lifestyles of one team.

I was eager to challenge myself with illustration work, even though it's not really my strong suit, and I genuinely love how it turned out. I hope you'll enjoy it too!