Everybody recognizes the fun portraits made by a copying machine or scanner. Everybody did it once... with some friends just to have fun. Studio Kluif used this simple idea for Blonde Poulain copying/printing paper, a small independent brand. We made a series of portraits which are used randomly. No professional models or photographer were involved. Just the people of our studio and a scanner! The customer can choose out of 9 different portraits. The next portrait series will soon be made by the customers themselves, through a competition launched on Facebook.
On thursday October the 9th Studio Kluif received, for a great international audience, a Platinum Pentaward for the packaging line of the Blonde Poulain printing paper. The platinum award is presented only for the best work in one of the six main categories. Pentawards is the major worldwide competition exclusively devoted to packaging design in all its forms.
The Pentawards price winning Kluif packaging will be published by Taschen. The work is selected for the Package Design Book 3. The book will be launched on monday 10 november at the Taschen Store Amsterdam. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
We are very proud that our prizewinning packaging design for Blonde Poulain printingpaper won first prize at the New York Festivals 2015. For the few people who never heard of the New York Festivals here’s a small explanation: with entries and jury members from over 70 countries, it is the most diverse advertising award competition in the world since 1957.
