April Fool
Branding platform for April Fool – a new Swedish fashion accessories label.
Branding platform for April Fool – a new Swedish fashion accessories label.
Brief
April Fool is a new accessory brand that specialises in basic high quality wear such as scarfes, gloves and wollen hats. The brand only work with the best producers and materials and creates winter wear that can be used year after year. The brief was to create a visual brand that highlight the quality but also focus on a craft and creative aspect of the potential buyer.
Result
The solution was to create a identity that is slick and stylish but is complemented with background textures and tactile materials. The logo is simple and is accompanied by a mark that can be used on smaller applications.
Delivery
Brand Guidelines
Logotype & mark
Stationery
Hangtags
Digital (comming fall 2014)
