Kabob is a fictional Mediterranean restaurant located along the ocean in Key Biscayne, Florida. Kabob uses fresh, seasonal and local ingredients in every bite. At Kabob you can enjoy the carefully selected wine menu from the finest locations. The logo is inspired by the shape of an actual kabob, the typography plays two roles, both type and image. The Kabob logo is very versatile as it is easily applied to the extended system. The entire Kabob brand includes the logo, menu, business cards, stationary, envelopes, take out boxes, takeout/delivery iPhone application, salsa jars, matchbooks and olive oil/vinegar.