Naming, branding, marketing and website
The little energy company with a big heart
Toast is a little different to the usual power suppliers. For starters, they’re the only not-for-profit power company in Aotearoa New Zealand. Which, coupled with their drive to empower everyone to live more sustainably in to healthy homes, reduce their impact on the environment and giving back to the community, meant that this company needed to be quite different from the rest.
Toast’s website would be most customers’ first experience with the brand and we embraced the opportunity to bring the playful aspect of the brand to life. Mouse interactions, custom scroll and hover states help bring the fun, with robust CMS throughout including the energy saying tips and FAQs. Fully responsive, easily updatable and deeply integrated into their CRM. 

Visit toastelectric.nz and maybe signup yourself.
Early explorations…
Toast Electric
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Owner

Toast Electric

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