What Is SEM in Marketing? - Best Practices & Strategies in 2023
Search Engine Marketing (SEM) is one of the most effective ways to grow your business in an increasingly competitive market. It is a broad term that includes PPC, display ads, and other online advertising techniques. SEO earns traffic organically, while SEM buys traffic through paid search listings.
However, understanding how SEM works and developing a successful strategy can be difficult. So let's look at the steps to an SEM strategy that should be followed in sequence -
1. The first step in any SEM strategy is Keyword research.
2. Create advertisements that will appear in the search engine results.
3. Bidding on keywords.
4. Monitor the performance of your ads and optimization.
5. Regularly analyze the performance of your SEM strategy.
Along with the steps, build a clear understanding of best practices such as leveraging long-tail keywords, implementing ad extensions, and having a mobile-optimized website. Now, businesses have an opportunity to make their presence more visible on search engines and improve ROI with their budget.
