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黃金特派員 GOLDEN COMMISSIONER

嘗試未接觸過的區域,以探索未知的特派員,認識黃金果背後價值與種植故事,挖掘其不受既定印象干擾的形象,拓展未開發市場,進行黃金果的再創造。
We attempt to explore uncharted territories and send out special agents to uncover the values and cultivation stories behind the golden fruit. Through this, we aim to discover the true identity of the fruit without being influenced by preconceived notions, expand the untapped market, and engage in the re-creation of the golden fruit.
尋找主題時發現,目前種植黃金果的果農包裝較難以傳達黃金果為何物,也無法突顯黃金果與其他水果的不同。因此,我們這次塑造了黃金果的新視覺在外包裝上面。
While searching for a theme, we discovered that the packaging used by farmers who grow golden fruit currently does not effectively convey what golden fruit is, nor does it highlight the differences between golden fruit and other fruits. Therefore, we have created a new visual identity for golden fruit on its packaging.
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黃金果標語關鍵字,是將黃金果的特色濃縮成方便閱讀的口號,除了視覺效果的展示外,也能夠單獨使用在紙箱或水果上,達到提醒注意的識別。
The key words for the golden fruit slogan condense the unique characteristics of golden fruit into a concise and easy-to-read slogan. In addition to showcasing visual effects, it can also be used separately on cartons or fruit to achieve identification that reminds people to pay attention.




最後,考量到黃金果是不常見的水果,所以我們通過幫黃金果進行資料整理規劃後再創造,期待黃金果走進大眾的視野之中。
Finally, considering that golden fruit is not a common fruit, we have created it after organizing and planning the data for it, and we hope that golden fruit will enter the public's view.




黃金特派員 GOLDEN COMMISSIONER
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黃金特派員 GOLDEN COMMISSIONER

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