D-Break was a health campaign encouraging people to take a break and spend 10-30 minutes in the sun daily to boost Vitamin D levels and improve overall well-being. The campaign conducted expert sessions to educate people on the correct way to take a D-Break. To assess their Vitamin D deficiency risk, participants scanned a custom QR code resembling the sun, which directed them to a FREE self-assessment on the MFine app, effectively driving traffic to the app and website.
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