Step into the spirit of Easter with Checkers' delightful campaign, "Easter Freshness." As we celebrate the joyous occasion of Easter, our main aim is to create awareness and offer an abundance of delectable products that epitomise the festivities. Through stunning photography, we showcase our Rainbow Cake, succulent Steaks, sizzling Braai, tantalising Seafood, and a delightful array of chocolate treats. Join us in embracing the Easter festivities with a bounty of flavours and unforgettable experiences.
Campaign Objectives:
Create Awareness: Introduce our customers to the Easter Freshness campaign and the wide range of delightful products available at Checkers for the Easter celebrations.
Boost Sales: Drive sales of Rainbow Cake, Steaks, Braai essentials, Seafood, and Easter-themed chocolate treats by highlighting their exceptional quality and irresistible flavours.
Engage and Excite: Captivate our audience with beautiful photography, enticing them to explore our website and social media platforms for Easter culinary inspirations.
Strengthen Customer Loyalty: Reinforce Checkers as the go-to destination for Easter feasting, making our brand synonymous with festive celebrations.
Campaign Elements:
Photography Showcase: Easter Freshness will be a visual feast of delectable delights. Professional photography will capture the colours, textures, and mouthwatering allure of our products, igniting the desire to taste and experience the festivities.
Social Media: The Checkers website and social media platforms will immerse visitors in the Easter spirit. Engaging banners, themed landing pages, and irresistible posts will beckon customers to explore our Easter offerings.
Mailer Campaign: A personalised mailer will be sent to loyal customers, introducing the Easter Freshness campaign and exclusive offers. The mailer will feature captivating images and highlight the wide variety of products available for Easter.
Recipe Inspirations: Easter Freshness will offer a collection of mouthwatering recipes that revolve around our featured products. From Easter-themed Rainbow Cake creations to delectable Steak and Seafood dishes, these recipes will inspire culinary adventures.
Seasonal Offers: Exclusive discounts and promotions on Easter Freshness products will be introduced to encourage customers to indulge in the festive treats and stock up for the celebrations.
Key Messaging:
Celebrate Easter with Checkers' Easter Freshness - a delightful assortment of Rainbow Cake, Steak, Braai, Seafood, and chocolate treats.
Emphasise the premium quality and freshness of our Easter products, perfect for festive gatherings and celebrations.
Highlight the convenience and variety offered by Checkers, making us the one-stop shop for Easter feasting and indulgence.
Campaign Video Storyboard
Mailer
Instagram Always On Organic Stories
Easter Freshness invites you to revel in the joy of Easter with a sumptuous selection of Rainbow Cake, mouthwatering Steaks, sizzling Braai, delectable Seafood, and tantalising chocolate treats. Our visually captivating campaign promises to create awareness, excite your taste buds, and bring the festive spirit to life on our website, social media platforms, and in-store displays. Let's celebrate the joys of Easter together, as Checkers becomes the heart of your Easter festivities. Join us for an Easter filled with freshness and flavuor!
Photography
