GoDaddy India wanted to target SMEs across India to bring their business online using its products. The only condition: don’t be preachy or salesy. 

The thought: Look into GoDaddy's vision statement and be SMEs true business partner. 

The idea: A content series called GoDaddy Hustlers where we simply promote the stories of SME business owners along with running a GDN ad for them that redirected traffic to their social asset or website. 

The series became hugely popular and was appreciated by the global team as well as the SMEs.

It won a Silver in Best Campaign Targeting MSMEs at The Mommy Awards 2022.