Karting Ronda Nord.
Isotype and imagotype design.
We had the pleasure of creating the isotype and imagotype for the Karting Ronda Nord car company. We had the premises that this design transmit speed and strength. You had to try to convey the speed and emotion of karting. We thought that the logo had to have dynamic lines and a bold typography. Reference photos of the track were used to capture its unique details and create a distinctive and attractive design.
A design with strength and speed
Being a go-kart company, we wanted the design to convey strength and speed. We also wanted the shape of the circuit to appear on the isotype since it's a bit of a distinctive shape.
