FIFA 22
Stan was responsible for leading the annual design update to the EA Sports' franchise FIFA, resulting in a new logo, comprehensive design system, photography, and global marketing applications. There were also creative overhauls for FUT and Volta. These design systems were also utilized in the game UI to create visual continuity between marketing and product. The final piece of the FIFA 22 puzzle was the naming and branding of the new capture software, "Hypermotion".
Responsibilities & Tasks
Drafting creative brief for agency / Co-directing athlete photoshoot / Guiding design teams in creation of all assets and style guide / Coordinating collaboration between UI/UX, Brand Design, and Agency teams for the design of the Vis ID system / Providing all activation and regional partners with assets and tools for launch and updates.
Additional Credits
Agency: Cinco / Photography: Cyril Masson / EA Teams: Brand Design, Strategy, & FIFA UI/UX
