Bojangles' Cruisin' SC Promotion
An integrated campaign celebrating 30 years and 100 stores in SC
An integrated campaign celebrating 30 years and 100 stores in SC
Bojangles' came to us for a promotion celebrating their upcoming 100th store in the state of S.C. Rather than center the celebration around one location, we created an integrated campaign that celebrated the 99 stores that had come before it as well, culminating in the grand opening of the 100th store. We hired a couple of Bojangles' fanatics, put them behind the wheel of a 26 foot tour bus and had them visit every Bojangles' location in the state, giving away free food, BOGOs and branded swag. Fans could follow the tour online through the tour website and social media. TV spots, radio and local newspapers kept fans up-to-date. The tour was a phenomenal success, with sales skyrocketing and the agency named PR agency of record for the brand.
