The 2023 "Hyundai Engineering& Construction" branding campaign designed

to increase awareness of the station name of Anguk and Hyundai E&C stations and

make it a public issue, and the last art collaboration work is "Create Together".

Based on the motif of Korea's traditional pansori "Sugung-ga" and traditional fairy tale

"Rabbit-jeon (or Byeoljubu-jeon)," this work combines Hyundai E&C's marine construction

and eco-friendly project to the world and our national stories in Anguk Station.

"You can see a turtle wearing Hyundai E&C's safety hat riding through rough waves

together, and the Boryeong Undersea Tunnel, the longest undersea tunnel in Korea,

leading to the ultra-large sea bridge 'Kuwait Sheikh Jaber Causeway' and stretching firmly

through the strong waves.

And on the right, you can see Salmon jumping from the water, which symbolizes

the rise of the folk painting Yakrido, and it contains a strong ambition to overcome

the rough current and achieve its purpose safely.

In addition, Chung Ju-young's "oil tanker method" prevents rough waves and protects

ports, artificial islands reminiscent of "HMG Greenfield Smart City," smart farms and

solar panels, and maritime airports.

Artificial islands are designed so that humans and nature can coexist, smart farms

are attracting attention as eco-friendly crops using smart technology, and marine airports

are attracting attention as future technologies because they are eco-friendly and

easy to expand.

Hyundai Engineering & Construction declares a special commitment to build the

well-being and happiness of the Earth for such a rich human life."

Client : Hyundai E&C
Agency : Miss YOON
Illustration : Kwang Kwang