KĖDAINIŲ KONSERVAI aims to reshape the way people perceive instant soups, and the SOMA agency brings this vision to life through innovative advertising solutions!
This summer, four fresh soups from "Kėdainių konservai" debuted in the market. Alongside, a new campaign was introduced to spotlight these soups, emphasizing that regardless of your location, you can simply heat them up and savor the taste.
This concept aimed to inform consumers that soups are prepared for consumption in various places. We selected inconvenient locations for the photo shoot of these products, such as a bathtub or a car.
THE POWER OF the CONNECTION
Considering the products focus on a young audience, many of whom lack the time, skills, or desire to cook, our goal was to deliver soups to our potential customers and sample them themselves. To bring this vision to life, we sent 40 to 500 soups to various offices in Vilnius. Through this gesture, we ensured that the new product wouldn't just be seen in ads but also tasted!
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