Ethos Rebranding
Ethos New Music Society is a longstanding campus group that sponsors performers and
speakers who excel in the field of new and innovative music. Keeping with Ethos’ existing values, these logo
systems are based on an experimental approach and process. The structure of the logo is based on the
basic forms found in modern musical scores and sound generation software (Pure Data in particular).
The accompanying typography was then meant to make a bold and confident statement in
order to compliment the solid, simple forms in the logo.
speakers who excel in the field of new and innovative music. Keeping with Ethos’ existing values, these logo
systems are based on an experimental approach and process. The structure of the logo is based on the
basic forms found in modern musical scores and sound generation software (Pure Data in particular).
The accompanying typography was then meant to make a bold and confident statement in
order to compliment the solid, simple forms in the logo.
Brand Book
Alternate mark
Primary mark
Primary typography
Alternate typography
Color variations
client presentation booklet
Identity System Applied to Event Posters for the Newsound Festival, 2014
