Campaign concept in which you break up with your other condiments and make them jealous by using Little Diablo Salsa. Along with the clear concept supported by the tag line, the use of alliteration in the headlines make these ads clear and simple. (partner: Mindy Maniord)

Print ads that describe famous couples in which the viewer is invited to guess who they are. The concept is that these famous couples met through Match.com, and that the reader could find their compatible match as well!