For the first time, KOMPAN has built the Hans Christian Andersen Fairy Tales into outdoor play structures, and combined physical challenges with smart technologies to inspire learning and co-operation among children. The result is a new product line setting completely new standards for what a playground can offer.
The Smart Playground boasts augmented reality features as well as games that can be played on smartphones/tablets. These create a unique experience for children, parents and teachers that work both with each other and on their own.
It is impossible to take each prospective customer to experience a play structure at first hand. So the challenge is how to bring the structure to them! The solution needed to impart the array of features without endless pages of text, but to also leave the customer with a true feel for these fantastic structures.
This multi-media format delivered some core, concise information on the printed page, a set of videos to explain key applications of the product, and a pop-up play structure enabling the viewer to interact with the augmented reality features through an app using a smartphone or tablet, just as they would the real thing!
