The All-City Steeplechase is All-City Cycles flagship brand event, first launched in August 2021. Billed as an adventure scavenger hunt, individuals or teams work together to complete a list of challenges customized by our partner shops in the U.S. and Canada. In 2022, they wanted to build on the success of the inaugural event with more shop involvement, more participants, and additional marketing investment. The design needed to be inviting, eye-catching, and easy to meld with the content provided by our shop partners as well as used generated content.
